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Taking the biscuit



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Published Date: 09 July 2008
By Staff Copy
Dig Digital – part of Sheffield-based marketing agency Dig For Fire - has created a new entertainment-led website as part of a £5 million marketing campaign for Fox's Biscuits.
The website features a character called Vinnie, which is half-dog and half-panda.

Dig Digital's Jonathan Fletcher said: "Since the main site has gone live we have had a massive interest in the character. The website was part of a well executed, integrated approach and we are pleased to be working with another leading national brand."


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  • Last Updated: 09 July 2008 11:35 AM
  • Source: Star Business
  • Location: Sheffield
 
 

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